Beyond the Frame
Within the JEONJU International Film Festival, there was an opinion that crossing lines, defying boundaries, and continuing to take on new challenges are the nature of the JEONJU IFF. The JEONJU IFF has constantly made efforts to expand the realm of the film art genre based on new methods of expression and borderless imagination. As the festival achieves consilience between genres through films via programs, spaces, and events, we created this slogan to emphasize the JEONJU IFF’s spirit of challenge, breaking away from traditional film formats and screening methods.

“WELCOME TO J SCREEN”
Every year, the JEONJU IFF has developed an identity program with the motif of “J,” the initial letter of “Jeonju.” Following last year’s J motif, which represented the light of a projector, the J motif for the 2023 edition shows J as a screen that captures the themes of “Challenge, Expansion, and Festival.” Designed with the dynamism and utility of a motion poster in mind, this year's J is characterized by its versatility as a screen that can change shapes and sizes. This ever-changing “Screen J” shows the possibility of film art, new expressions, and boundless creativity dreamed of by the JEONJU IFF.

Art Director Kim Kwangcheol